Blogging for Thought Leadership: A Blueprint for A/E/C Firms

July 01, 2020
12:00 PM CDT - 1:30 PM CDT

Virtual Meeting

Blogging for Thought Leadership: A Blueprint for A/E/C Firms

Blogging is the cornerstone of content marketing and should play a central role in your A/E/C firm’s online marketing and thought leadership efforts. The right kind of blog can drive website traffic, establish trust and credibility, support business development efforts, and showcase your firm’s subject-matter expertise. But while many firms may have a blog, challenges persist. Whether the issues are a lack of consistency and frequency, populating with the wrong kind of content, missing features and functionality, or not having a blog at all, some firms need to change their approach.

Our webinar presenter, Tim Asimos, CPSM, vice president and director of digital innovation at circle S studio, will help you understand how to turn your firm’s blog into an influential platform and a destination for prospects and clients. You'll gain practical and actionable information and learn how to implement the right strategies and best practices for building a powerful and effective blogging program—one that will support your business development efforts and nurture client relationships.

Session Learning Objectives
During this webinar, participants will understand:

  • Common reasons many blogs fall short and pitfalls to avoid
  • Ways to develop the right kind of content and craft an ideal blog post
  • Best practices for ensuring your posts get found and shared
  • Ways to engage technical staff to become content creators



Domains: Client and Business Development, Promotional Activity, Management

Who Should Attend: Marketers, Content Editors, Principals, Leadership, Communication Managers and Directors, Public Relations Representatives

Login information will be emailed to you prior to the event. 

Tickets

$0.00 Education Series Events are free for SMPS Members

$15.00 Non-Member Guest TIcket

$0.00 SMPS Member - Other Chapters

Future Events

Leading & Self-Managing Through Adverse & Ambiguous Times

July 15, 2020
12:00 PM CDT to 1:30 PM CDT

Virtual Meeting

Facing, overcoming, and learning from obstacles, while also realizing that failure, change, and adversity can be leveraged as positive catalysts for growth.

Read More    Register Now

InDesign Basics for the A/E/C Professional

July 29, 2020
1:00 PM CDT to 4:30 PM CDT

Virtual Meeting

Learn the basics of InDesign for the A/E/C industries that will help you stand out from the competition.

Read More    Register Now